How people are using social media
Don't assume your target audiences are using social media in the same way you are. A little research goes a long way.
General social media use
- Facebook remains one of the most widely use social media sites
- YouTube is the only other network that matches Facebook's use
- 67% of 18-24 year olds use Instagram
- Half (50%) of online adults with college degrees are on LinkedIn
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On student recruitment
- The majority of prospective students find social media useful at the beginning of researching universities
- YouTube, Instagram, Facebook and Twitter are considered the best social media sites for researching universities
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