How it's used
The logo has a consistent presence on the front of most communications and marketing materials, but it should not be the most prominent element. As its shape is similar to many university logos, it's not used as a differentiation tool. It should be used to identify who the piece is coming from, especially for external audiences, but there are exceptions where it doesn't have to be used, such as clothing and merchandise, as well as materials intended for an internal audience who are already very familiar with UVic.
In print and electronic materials, with the exception of sub-brand and Indigenous units, units must use the official university logo (or a combined version) as the logo to represent their unit. On official UVic websites, a combined logo is used.
Units that are part of a partnership with other organizations or institutions (e.g. a cross-institutional research project) may use a specially designed logo to represent that project.
When and where to use the logo
| Material | Mandatory or optional? | Placement |
| Websites | Mandatory | As per web template |
| Advertising | Mandatory, with some exceptions (e.g. online if space and legibility are issues) | Depends on format |
| Social media | Optional use | Background page is preferred; not recommended for avatars |
| Clothing | Optional use | |
| Merchandise | Optional use | |
| Print materials (e.g. posters, brochures, publications, newsletters, invites, etc.) | Mandatory for external audiences; optional for internal audiences | Front in most cases (and in a position of prominence otherwise so that authorship is clear) |
| Videos | Mandatory | Bumper (beginning or end) |
| Stationery | Mandatory | As per template |
| Displays/booths/banners | Mandatory for external audiences; optional for internal audiences | Depends on format |
| Presentations (e.g. PowerPoint, Prezi, etc.) | Mandatory for external audiences; optional for internal audiences | Cover slide |
| Digital signage | Optional use |