A clear voice
Strong expression is direct, succinct, and easy to understand. Passive voice and excessive wordiness can confuse readers. Get straight to the point. UVic's voice is active. It doesn't waffle. State what we do. Avoid bureaucratic language and legalese.
| Weak expression | Strong expression |
| We are focusing our attention on the development of... | We develop... |
| We seek to explore... | We are exploring... |
| We have a diverse range of programs that provide... | Our programs provide... |
| We strive to ensure that... | We ensure that... |
| Subsequent to reviewing the aforementioned report... | After reviewing the report... |
| As part of the institution's ongoing commitment to ensuring better quality services, we intend to... | We're proud of our service quality. To make it even better, we are... |