Taglines and headlines
UVic doesn't currently have a tagline, although adopting one is an ongoing possibility. Units within the core brand should not use individual taglines.
For headlines for brochures, posters and other materials, we recommend using clear, descriptive headlines that communicate what the piece is about, e.g. "Social Sciences programs" for a Social Sciences brochure. For pieces intended for an internal audience, more flexibility is allowed for headlines.