Special events
If a special event is scheduled to occur on campus in your area, your unit might be asked for permission to broadcast, for the duration of the event, event-specific messaging on your digital display.
For example, if there is a donor reception on campus in your area, which has a display, Corporate Relations might ask to take over your display for the duration of the reception to display messaging that they've created.
One of the benefits of having a connected network for digital signage is that displays can be "borrowed" without disrupting the regular scheduled content. Just like changing the channel on a TV, the players can be tuned to a different channel for a limited period of time (during an event) and then tuned back to the regular channel after the event.