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Brian Cant is Vice President, Business Impact & Engagement for 4VI, a social enterprise created to ensure that travel is a force for good for Vancouver Island. Inspired by his summer job guiding visitors through the underground mine at the Rossland Museum in the Kootenays, his career has focused on the tourism industry. He has worked in communications, developing and executing communications and engagement strategies, for more than 15 years – including having worked as Director, Communications & Engagement for the Greater Victoria Harbour Authority, as well as roles with Destination Greater Victoria, Destination British Columbia, and tartanbond (formerly Tartan Group).

Cant is a proud graduate of the Peter B. Gustavson School of Business MBA program. He also holds a BA in History and Geography and a Diploma in Public Relations from the 番茄社区. He also serves as Past President of the Alumni Association.